About Us
Why The Reset Exists
The Reset was born from a simple, radical question: What would it look like to lead from rest, not exhaustion?
Founded after years of facilitating hard conversations and witnessing burnout in mission-driven spaces, The Reset emerged from the lived experience of leading while exhausted—and knowing there had to be another way.
We started this work because too many purpose-driven leaders—especially those who hold marginalized identities—were burning out while doing the very work meant to create a better world. We saw how the emotional labor, structural inequities, and pressure to hold it all together were pushing folks past their limits.
What We Believe
At The Reset, we believe leadership should feel human, not heroic.
That creating cultures of care and accountability starts with the nervous system, not just new policies.
That reflection, rest, and realignment are not luxuries—they are foundations for sustainable change.
We’re not here to offer quick fixes or shallow strategies. We’re here to guide leaders back to themselves—and back to each other.
Because…
Healed leaders are more effective in delivering on organizational purpose and mission.
Healed leaders foster healthy cultures.
Healed leaders are just more fun to be around (we tell the truth around here).
Our Values
At The Reset, we believe leadership and wellbeing are inseparable. Our values reflect a deep commitment to liberation—for ourselves, our communities, and the systems we work within.
Rest is Resistance: We reject hustle culture and grind mentality. Rest is not a reward—it’s a requirement for sustainable leadership.
Wellbeing is Strategy: Burnout is not a badge of honor. We believe nervous system regulation, boundaries, and community care are critical to any leadership strategy.
Truth over Performance: We tell the truth about what’s not working, even when it’s hard.
Liberation is the Goal: We aim to dismantle oppressive systems within and around us. Leadership should move us closer to collective freedom, not further from ourselves.
Wholeness is Welcome: You don’t have to shrink, shape-shift, or compartmentalize. We create brave space for leaders to show up fully—as they are.
Joy is Non-Negotiable: Even in hard conversations, we lead with warmth, laughter, and possibility. Joy is our birthright and part of our resistance.
Language Matters: We speak with care. We disavow gender-insensitive, ableist, or oppressive language in every aspect of our work.
We Love Our Clients: Seriously. If we work together, it’s because there’s mutual trust, alignment, and respect. If it’s not a fit, we lovingly say so.
About Rochelle
Rochelle Younan learned to lead the way a lot of us do: by first learning to survive. Queer, mixed-race Egyptian and white, first gen college graduate, daughter of an immigrant—she grew up fluent in rooms that weren't built with her in mind. That fluency became a practice: how to read what's unspoken, how to build trust across difference, and how to hold complexity.
Seventeen years in, that practice has moved through global brands like H&M, Bumble, and the World Wildlife Foundation, as well as city governments and grassroots nonprofits.
Now she leads The Reset, grounded in a belief she holds firmly: that regulated nervous systems and equitable systems aren't separate projects. Her training reflects that—she's a trauma-informed yoga instructor, a certified IDI practitioner, a racial justice facilitator, someone who takes the body as seriously as the org chart.
She's a published author and mother of two daughters, and she thinks a lot about what we're modeling for the people coming up behind us.
She lives in Minneapolis, building a business shaped by the things she actually believes: liberation, love, and the audacity to imagine something better.